Joseph Kim
Irvine, CA · (929) 310-3733 · riveras3650@gmail.com · linkedin.com/in/joseph-kim-10b379172 · www.joseph.ist
Summary
Full-funnel growth marketer with 7+ years scaling DTC brands across paid media, Amazon, CRO, lifecycle, and AI automation. Grew Amazon revenue from $5M to $20M/year and generated $9M+ in additional revenue at a leading automotive diagnostics brand. Hands-on operator across Meta, Google, Amazon Seller Central, Shopify, Walmart Connect, and the AI tooling stack that ships modern marketing systems solo.
Industry Experience
Automotive · Law · Beauty · CPG · Health
Core Skills
- Paid Media:
- Meta Ads (Advantage+, Andromeda CBO) · Google Ads (Search, Shopping, Performance Max, Demand Gen) · TikTok Ads · Bing / Microsoft Ads · YouTube TrueView + Influencer Retargeting · Amazon Sponsored Ads · Walmart Connect
- Marketplace & Ecommerce:
- Amazon Seller Central · A+ Content · Storefront design · 3P / 1P operations · Walmart.com listings + Buy Box management · Shopify · Helium10
- CRO & Web:
- A/B testing · Landing page optimization · AIDA framework · Mobile-first design · Conversion funnels · Webflow · WordPress · Hotjar
- Lifecycle & CRM:
- Klaviyo · Mailchimp · HubSpot · GoHighLevel · Email automation · SMS / RCS marketing · Customer segmentation · Retention flows
- SEO & Content:
- Programmatic SEO · Keyword gap analysis · Schema markup · On-page optimization · SEMrush · Content strategy · Editorial / affiliate outreach
- Analytics & Attribution:
- GA4 (custom attribution rebuilds) · Meta Pixel · Triple Whale · ROAS · CAC · LTV measurement · Cohort analysis · Cross-channel halo tracking
- AI & Automation:
- Claude · ChatGPT · n8n · Higgsfield · Kie.ai · AI video pipelines · Prompt engineering · Workflow automation
- Creative & Design:
- Figma · Adobe Creative Suite · CapCut · After Effects · UGC strategy & creator briefing · Performance creative testing · Copywriting
Experience
Content Manager / Growth Marketer
Innova Electronics Corp. — Automotive Diagnostic Tools
- Grew Amazon revenue from $5M to $20M per year through listing optimization, Sponsored Ads, A+ Content, storefront design, and managing 3P/1P operations across the catalog
- Generated $9M+ in additional revenue across DTC + Amazon through a full website rebuild featuring tiered product entry, embedded compatibility checker, and a YMM (year/make/model) personalized SEO engine built in collaboration with the software team
- Broke the Meta ceiling and scaled paid social past $500K/month at sustained ROAS through customer-psychology-led creative segmentation, 500+ ad variant testing, and Andromeda CBO structure
- Scaled Google Ads (Search + Shopping + Performance Max) past $300K/month at 4×+ ROAS by rebuilding the product feed with custom labels, segmenting PMax by margin tier, fixing GA4 attribution, and launching dedicated landing pages per hero product (+250% ROAS lift)
- Cloned the Google account into Microsoft/Bing Ads in 2 weeks, cutting blended CPC by 50% with ROAS held within 10% of Google
- Built TrueView + influencer-audience retargeting funnel on YouTube with per-creator tone-matched messaging; 3.4× view-through lift after creative pivot
- Launched the Walmart marketplace channel with listing parity, Walmart Connect Sponsored Products at -30% CPC vs Amazon, and Buy Box won on every high-margin SKU within 6 weeks
- Managed affiliate program attributing $400K/month in growth at zero upfront cost; secured editorial partnerships with Tom's Guide, MotorTrend, Road & Track, and Jalopnik that made the brand the #1 recommendation in its category
- Head of web development and design — managed a team of 5 for the full Shopify revamp using the AIDA framework; built 100+ landing pages (20+ evergreen) spanning advertorials, listicles, dedicated PDPs, and quiz funnels (+150% landing-page CVR uplift when matched to ad angle)
- Collaborated with sales, R&D, and software departments to execute coordinated new product launches across DTC, Amazon, and retail
Digital Growth Lead
DK Law — Personal Injury Law Firm
- Improved SEO rankings through keyword gap analysis, boosting organic microsite traffic by 30% and generating 500+ new legal leads via local-intent SEO combined with personal-injury keyword targeting
- Drove paid digital campaigns generating 1M+ impressions with retargeting strategy in place, producing 200+ qualified leads at a fraction of standard CPL benchmarks for the practice area
Marketing Manager
US Healstem — Heat Therapy Wellness Brand ($2K+ AOV)
- Led full-funnel CRO strategy across DTC channels, increasing website conversion rate by 32% and driving 41% year-over-year revenue growth through A/B testing, UX redesign, and landing page optimization
- Led integrated digital campaign across paid social and influencer channels generating 5M+ impressions, a 38% increase in branded search volume, and a 24% lift in new customer acquisition; $200K+ in attributed revenue
- Managed B2B and B2C marketing for a high-ticket health product while maintaining strict compliance with FDA health-claim regulations
Technical Writer / Content Creator
Healthy Juice Life — Startup
- Produced and managed structured marketing content including email automation sequences, landing page copy, and campaign briefs, improving engagement by 28% and establishing consistent brand voice across all digital channels
Projects
Aurum Days LLC — Founder
Dec 2023 – Present
Built a six-figure affiliate site for a leading Korean skincare brand. Generated 4M+ organic impressions and recurring monthly commission revenue through trust-first website design and long-tail SEO. Zero ad spend.
Confidential CPG (Functional Mushroom Gummies) — Growth + Creative Lead
2024 – 2025
Scaled paid social for a wellness CPG into a category contender against Goli, Olly, and OneFarm. Helped build out the funnel and Amazon channel toward $30M+ annual run rate through customer-psychology-led creative segmentation.
Overrank — Founder
2026 – Present
Programmatic SEO writer for ecommerce brands. Upload a keyword list, schedule, ship — automates the content publishing pipeline so brands rank for long-tail terms without hiring a content team.
Education
B.A. in English Literature — Stony Brook University, New York
Certification, Content Strategy & SEO — CXL